vs
People.ai captures activity.
Mia understands deals.
Activity data tells you what happened. Deal intelligence tells you what will happen — and what to do about it. (People.ai is now Backstory.)
Mia delivers the intelligence —
without the enterprise overhead
People.ai maps activity to revenue for enterprise orgs. Mia reads every deal and tells mid-market teams which ones are at risk and why.
Deal-level depth
Deal intelligence, not activity capture.
People.ai captures activity data (emails sent, meetings held) and maps it to revenue. Mia goes deeper — it scores deal health across 13 MEDDPICC dimensions and tells you why a deal is at risk.
5 min vs months
No enterprise implementation.
People.ai requires enterprise implementation, data mapping, and a dedicated admin. Mia connects to your CRM in 5 minutes — deal intelligence at a fraction of the effort.
Mid-market fit
Built for your size, not enterprise.
People.ai is designed for enterprise revenue teams with 100+ sellers. Mia is purpose-built for mid-market teams (5–50 AEs) — right-sized intelligence at the right price.
People.ai counts the touches.
Mia reads what they mean.
The same deal travels both routes. People.ai's route ends at the activity dashboard; Mia's reads what the activity is saying — and arrives before the review.
People.ai · counts the activity
The deal
Champion quiet 9 days. CFO never met. Single thread.
Activity capture
37 activities auto-logged this week — every touch accounted for.
The dashboard
Activity score: healthy. Contacts mapped: 6.
The review
“Coverage looks fine.” Nobody asks what the touches said.
Mia · reads the deal
The deal
Champion quiet 9 days. CFO never met. Single thread.
Mia
Reads what the activity means — engagement cooling, thread count: 1, scored At Risk · 62.
You
The risk and the re-engage move, drafted — before the pipeline review.
Activity was never the question. The answer was.
The comparison, line by line
Where each platform wins. People.ai owns enterprise activity data; Mia owns the deal.
People.aiAn honest read on the choice
Same category, different scale. Pick the one shaped like your org.
Choose People.ai if
You need enterprise activity capture.
Org-wide activity data, revenue attribution, and stakeholder mapping across a 100+ seller motion.
You have the team to run it.
Dedicated RevOps, an implementation budget, and months of runway for data mapping.
Choose Mia if
You need the why, not just the what.
Activity data tells you what happened. Mia scores deal health and tells you why a deal is at risk — and what to do.
You run a mid-market team.
5–50 AEs, no dedicated admin — intelligence sized and priced for the team you actually have.
You want to be live this week.
Connect your CRM in 5 minutes. No enterprise implementation, no data-mapping project.
Switch from People.ai — or run both — in 5 minutes
Connect your CRM
Mia connects via OAuth in 5 minutes — no data-mapping project, no enterprise implementation.
No rip-and-replace
Keep People.ai for activity capture if you run it. Add Mia for the read on what the activity means.
Value on day one
Deal scores, named risks, and drafted moves from the first day — not after months of rollout.
5 minutes · from OAuth to first deal scores
Read-only · Mia never writes to your CRM
No admin · no dedicated seat, no training rollout
Not ready to talk? Run one of your live deals through Deal Score — free, no signup — and see Mia’s read before anyone emails you. Try Deal Score — Free →