About Mia
Every great sales team
deserves an AI teammate.
We started Mia because we believe the people closest to revenue deserve the same AI leverage that engineers already have.
The Origin
We've been in the trenches — managing pipelines across dozens of deals, coaching reps through complex enterprise cycles, watching $200K opportunities go cold because no one caught the signal in time.
Legacy CRMs promised visibility. What they delivered were dashboards — beautiful charts that told you what happened last quarter, not what to do about the deal slipping right now.
We didn't need another report. We needed a teammate who actually watched the deals for us. So we built one.
What We Believe
Not another tool.
A new kind of teammate.
Sales teams deserve AI that actually works for them.
Engineers have Cursor. Designers have Figma AI. Sales teams got chatbots and dashboards. We're building the AI that sales deserves — connected, contextual, and always watching.
Intelligence beats information.
Your CRM has data. Gong has recordings. Clari has forecasts. But nobody tells you which deal is dying right now and what to do about it. That's what Mia does.
The best closers don't work alone.
Even the best sales managers can't be in every deal, every meeting, every email thread. Mia is the teammate that is — catching signals humans miss, at scale.
Why “Mia”
She's not a tool.
She's a teammate.
We gave our AI a name because we want sales teams to think of Mia the way they think of their best colleague — someone who knows the deals, watches the signals, and always has the right context when you need it. You don't “use” Mia. You work with her.
Our Journey
Founded YESS, Inc. Started building Mia from the conviction that sales teams need purpose-built AI, not generic tools.
Built the core AI deal intelligence engine — MEDDPICC scoring, risk prediction, and coaching question generation.
Launched free tools: Deal Score Calculator, Pipeline Health Checker, Deal Review Question Generator.
Working with design partners to bring full pipeline intelligence to mid-market sales teams.
AI Deal Intelligence
We're defining a new category.
Not conversation intelligence. Not revenue forecasting. Not sales engagement. AI deal intelligence — the layer that reads every signal across every deal and tells your team what to do next. That's what Mia is building.